And I mean this in every sense of the word.
We are living in a hyper connected world. We are always on the move and always connected to the internet, via our smartphones, laptops, tablets or more recently devices such as wearable and smart home technology.
The IoT is here (Internet of Things), and will only get more sophisticated as it continues to shape the society we live in. The increasing digital interconnection of people, devices and indeed – things – does not bear ignorance, especially in business. We are connected – anytime, anyplace.
Taking your business into the age of mobile
Until recent years, we saw mobile as an option to consider as businesses, marketers and advertisers. It was something we never thought would take over the world as fast as it did. The age of mobile is here, and it’s no longer just an option – it’s a must.
Why do we need to think ‘mobile’?
I’ll list a few main points here in order to paint a bigger picture for us to realise where mobile fits in – now and in the future;
- The shift
Consumers and businesses are shifting from a brick and mortar environment to online environment, where mobile plays a major role in driving engagement, sales and awareness. More than 1.2 billion people globally use the internet via their mobile.
- Always on
We are busier, more connected and more mobile than ever, and as such – always on the move. We carry our smartphones and tablets everywhere we go. Therefore businesses need to ensure they are visible within the mobile environment too, or they risk losing a lot of money. According to a recent comScore report, users are now spending the majority of their time consuming digital content on mobile applications.
- Online presence
In terms of digital marketing, and especially search engine marketing – the search giant Google now favours websites that are mobile-friendly. If your business website is not mobile friendly, you risk losing visibility within the search engines.
Your competitors (at least most of them) are most likely transforming their businesses and adapting for the mobile age as well. If you run an ecommerce business online and your shopping cart abandonment rate is high, poor usability could be pointed out as one of the main reasons. Don’t risk getting left behind.
- Going full circle
As businesses, we need to ensure we create a seamless ecosystem around our customers. We need to provide them with a great customer experience no matter how they wish to be connected to us; offline or online – or as in most cases nowadays, both.
Think global, act local
Since the dawn of the internet, we’ve been able to reach worldwide markets in a few clicks. And most of these markets are reachable by mobile today.
We need to be global, think global, and act local.
With the ever evolving traceability of our individual movements within our own geographical environments – we expect to be served relevant content that we can relate to.
Mobile makes acting local possible. Even if your business is not physically nowhere near the areas you wish to target and market to.
It’s imperative we filter our business strategies from high level global thinking down to local strategies and realise the opportunities within a specific culture, environment and geographical area. We need to create bespoke marketing strategies, and we need to keep mobile at the core of them.